Attraction Marketing & Its Importance to Network Marketers?
If you want to revolutionize your network marketing business and cement your path to success, then you must learn about attraction marketing and master it fast.
Unlike other success formula blueprints, attraction marketing is not a single success program. It provides you an endless opportunity to do your network marketing business your way.
What is Attraction Marketing
Attraction marketing is the magnet that brings your leads to your business.
As I mentioned above, this is not a single marketing strategy but rather, the culmination of a different approach and steps that will allow you to get people wanting your business opportunity.
The focus of attraction marketing is to get your leads coming at you, eager to learn about the business opportunity that you have, rather than the other way around.
With attraction marketing, IMAGINE starting new dawn for your networking business where:
- High-quality individuals will present themselves to be part of your business
- No more chasing people around in malls and train stations
- You will never be rejected presenting your business
- Time-consuming one-on-one presentations is a thing of the past
- You can totally automate your business so you can get leads even as you sleep
- Most importantly, sales sales and repeated sales!
Attraction marketing has been proven effective among entrepreneurs within eCommerce, affiliate marketing, direct selling, and other business platforms.
But for this article, we will stick to understanding the basics of what is Attraction Marketing and how to use it for your network marketing business.
We will focus on how to apply this powerful success formula and grow your network in no time.
The Benefits of Attraction Marketing
The attraction marketing’s main focus is to brand yourself, not your company, not your product, YOU!
But what if,
- You haven’t made something out of yourself yet
- What if you haven’t earned tons of money
- You are a nobody and just starting your network marketing career
This is the beauty of attraction marketing.
This marketing concept is formulated for people who are yet to find success in the business. Just like me when I was starting my path in network marketing.
Yes, I am a network marketer too and a few years back, I struggled BIG TIME in this industry.
You can read My Story here.
But back then, there are no valuable pieces of information like what you are reading right now.
I am confident that if I have stumbled upon attraction marketing earlier, I wouldn't have gone through the tough journey that almost made me leave network marketing.
How to Brand Yourself
One of the most important things about attraction marketing is to brand yourself.
First, you need to understand these simple facts in a network marketing business:
- People join people
- People buy products from people
- Direct Selling Companies rise and fall
- Branding the company you are in is a bad move
Here’s the hard truth that you might not like.
If you are currently in a network marketing company (especially if you are new), chances are you are building your business the way your company is telling you how to build it.
Does any of these sound familiar:
- One on one presentations
- Home parties
- Prospecting friends and family
- Cold calling
- Approaching strangers (anywhere and everywhere)
- Giving away flyers and brochures
Guess what, these strategies don't (and won’t) work on most people.
This is like hunting with a sniper rifle in a jungle (legally) with blindfolds on, hoping to hit something other than your companions.
Believe me, these old school strategies do not work! I’ve been there.
Besides, nobody likes doing them, not even you! ( I sure didn’t)
And even if you like doing these… these traditional prospecting strategies, chances are that the people under your network hates doing them.
You will never get the level of success that you desired and your organization will not grow if you are forcing people to do something they don’t really like.
What you need to do is brand yourself by giving value to your prospects. Find something that your “target audience” (will discuss more of this in a moment) want and give it to them.
People join people, not the company. So when people perceive you as someone they can trust, someone who can see their current dilemma, someone who can provide them something that they need…
When they see you as a leader who can guide them to a better life, chances are they will buy the solution that you offer (your products and services) and they will join your team.
With attraction marketing, you will be able to properly brand yourself that people will fall in line wanting what you have to offer.
Imagine how fast your network will grow then.
Identify your Audience
This is a crucial part of attraction marketing that most Direct Selling companies do not teach to their members.
I am sure you are familiar with these:
- Everyone is a prospect
- This is a numbers game
- The more people you talk to the better the results
As much I hate to tell you this isn’t true, I must.
If only someone had told me about this truth a few years back, it would have saved me from losing a lot of friends, becoming a laughingstock among my family, losing a lot of money and avoided thousands of hours of embarrassments in the streets.
The truth is, not all people need your products, your services, and your business opportunity.
Here is a simple scenario.
Imagine approaching all kinds of people with just a pen to sell. (How to sell a pen to anybody, right?)
Unless you landed miraculously on the only place of the world where people haven’t seen a pen yet, you are unlikely to make any sales.
Whereas in the real world, the one that you are doing your business right now, you won’t be selling that pen any time soon, unless...
You go after that specific group of people that you are certain to be needing your pen.
Before you can grow your business, you must have a clear idea as to who your target audience is and this is one of the things that attraction marketing can provide you with ease.
Story Branding and Story Selling
With attraction marketing, you will be able to properly utilize story branding and story selling to boost your business. But before we move on, let me dig a little deeper to the difference between the two.
If you are like me who thought of these two as the same, then cheers! We are both wrong.
Story Selling and Story Branding is not the same.
I will try to make this as simple as possible for you.
Story Selling in business is a marketing technique utilized by many to capture the interest and attention of their prospects. This is used to win your prospects over by presenting them the facts clothe with flair and emotion.
A well-told story will allow your audience to relate to what you are talking about your product and would eventually lead to sales.
Story branding, on the other hand, is a lot different.
Instead of simply telling a story that elicits emotion from your audience, it’s purpose is to embed something on your audience other than emotion.
As the name suggests, this method will give you an identity, a brand, something that your audience will remember you as YOU.
Story branding is what will set you apart from others. It provides your audience with the reason as to why to choose you and your products or services.
Automate your Network Marketing Business
Attraction marketing will give you the tools and the ability to fully automate your network marketing business.
Gone were the days when you cannot expect any form of sales if you are not out there doing the grunt work.
Of course, one on one presentations, home parties, business meetings, and the whole shebang is still an option but guess what, with attraction marketing,
You can continuously generate sales and leads even as you sleep!
Is Attraction Marketing For You?
The truth is, I could continue going all the way with why you need attraction marketing for your business in the next 24 hours.
But the fact remains that it won’t do you any good unless you decide for yourself that you definitely need what the attraction marketing has to offer.
So if you are still wondering if attraction marketing is for you, below are some of the highlights on what you can expect by using this revolutionary marketing concept.
- Get high-quality leads, people that already want what you have to offer
- Network marketing business with zero rejections
- An efficient way to build your network marketing business from the ground
- Establish your own brand to get people looking for you
- Build and maintain relationships with your prospect
- Automate your network marketing business 24/7
- Convenient and effective network marketing business strategies
- Boost your sales and recruitment
Make money from the 90% who said NO
While attraction marketing will help you clearly identify your target audience, it also presents you with a unique opportunity to generate sales from the people that already said no to your network marketing business.
Let’s be honest here, how many people have you already talk to about your business and already turned you down.
With attraction marketing, you will have a guaranteed way to get those people’s attention and generate sales.
How to Use Attraction Marketing for your Network Marketing Business
There are tons of attraction marketing strategies you can launch for your networking business.
Below are the top attraction marketing strategies that you can immediately start on your own right after reading this.
- Write an informative and valuable blog for your audience
- Create captivating fan pages on Facebook and other social media platforms
- Launch your own eBook and webinars
- Create engaging sales funnels and lead magnets
And these are only the ones at the tip of the iceberg. There are more attraction marketing can offer that cater to your specific needs.
Attraction Marketing vs Traditional Method of Network Marketing
I find it needless to say that attraction marketing presents endless advantages to you and any other network marketers.
Compared to doing things old school and the traditional method, attraction marketing will provide you something better. (better than better)
With attraction marketing:
- Say goodbye to chasing, begging and pestering your friends and family into joining your business
- No more sleepless nights trying to device your own warm and cold prospecting strategies
- You can automate your network marketing business so you can earn even while you sleep
- One on one business presentations, home parties are replaced with better prospecting and lead generation strategies
- Guaranteed boost on your sales performance
- A proven way to generate sales from the people who already said NO
Related: Are you a struggling network marketer?
Are you interested to learn one of most probable reason why you aren't successful in network marketing yet?
I guarantee everything will change immediately for your favor once you properly address this issue on your network marketing career.
As a network marketer, I cannot stress enough how much you need attraction marketing.
I encourage you to learn more about it as i firmly believe that this is the key in how to succeed in network marketing fast.
Thank you and until next time.
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